The Outdoor Urbanites are challenging conventional outdoor retail by creating a magazine style online store.
We’re engaging with a new audience through meet-the-maker stories of style, functionality and adventure. There’s a new outdoor movement happening - urbanites need Mother Nature to disconnect from a life that’s increasingly ‘connected’. Now more than ever, we're dreaming from our homes of our next adventure.
We’re connecting with our audience on a deeper level about brands, products and activities. The type of stories that you'll want to retell round the camp fire. Because we all know, when you find great gear that enhances your adventure, you've just got to tell someone about it.
We’re for the curious, the adventurers, the creators, the thinkers, the daydream believers, the do-it-because-it-seemed-like-a-good-idea-at-the-timers, the do it different, eclectic idealists. We're the Outdoor Urbanites.
"Sometimes you have to create what you want to be part of"